Your PR & Communications Advisor

Tell us your story.
We'll help you
tell it better.

100% free — no account, no credit card
✦ How does it work?

You ask your question in the box below — in any language you like. SIGNAL analyses your situation using proven communication science and gives you concrete advice plus a visual overview (a diagram or framework) so you know exactly what to do.

Example scenarios to get started
Free download
Quick Start Marketing Checklist
42 checks across 7 areas — launch your AI-built product the right way.
7 categories · 42 actionable checks
Must / Should / Nice priorities
Interactive — tick as you go
Download for free →
Free download
Your 5-step promotion plan for your website
More visitors, more trust, more clients — based on proven communication science.
5 concrete steps
Cialdini, StoryBrand & PESO
Ready to use immediately
Download for free →
Cialdini — 6 Principles of Persuasion Grunig — Two-Way Symmetrical PR Coombs — Crisis Management (SCCT) Kotler — Audience Strategy (STP) Monroe — Motivated Sequence Reijnders — Leadership Communication PESO — Channel Strategy Rogers — Diffusion of Innovations Benoit — Image Repair Theory Aristotle — Ethos · Pathos · Logos StoryBrand — Narrative Framework Cialdini — 6 Principles of Persuasion Grunig — Two-Way Symmetrical PR Coombs — Crisis Management (SCCT) Kotler — Audience Strategy (STP) Monroe — Motivated Sequence Reijnders — Leadership Communication PESO — Channel Strategy Rogers — Diffusion of Innovations Benoit — Image Repair Theory Aristotle — Ethos · Pathos · Logos StoryBrand — Narrative Framework
The mind behind SIGNAL

40 years of experience. Available to everyone.

SIGNAL was built by a seasoned communications professional with over 40 years of hands-on experience across organisational development, marketing, PR, public affairs, and strategic communications — from product launches and trade shows to political communications, supporting executives, and helping startups find their voice.

Good advice shouldn't be reserved for those who can afford a senior consultant. The knowledge is here. Now it's accessible to everyone.

40+
Years of experience
50+
PR frameworks built in
1
Tool. For everyone.
50+
Proven frameworks
40+
Years of experience
Any
Language supported
40
Countries reached